Contact

Klassen Editions / 2021-2024
Platform for film and learning. Handpicked individuals share their unique knowledge and thoughts related to a subject or a question. Focus on the intersection of culture and society, particularly on museums and how content and processes can reach more and wider audiences.
Role: Founder

Textile & Fashion / 2022 to present
Acceleration and transformation of the fashion- and textile industry in Gothenburg and Western Sweden. National partners. Business Region Göteborg owner.
Role: Idea, strategy, concept, Project Manager  

SPOK West Sweden / 2020–2021
A production platform aiming to gather and spread knowledge about local manufacturing possibilities ranging from handicrafts to industries. Promoting local production in Sweden.
Role: Strategy, content (consultant)
 
Saltet på Ringön /  2016 - 2021
Urban development project in Gothenburg. Business Region Göteborg owner.
Role: Idea, strategy, concept, content,  implementation, financing, communication, event organiser, marketing and communication, media and planning

Radio Sweden /  2018
Trend analysis for Swedish radio, children´s radio.
Role: Trend and environmental analysis (consultant)
 
Feasibility Study on Allowing spaces / 2014
Feasibility Study on Allowing spaces focusing on establishment and subculture. For the city of Gothenburg.
Role: Idea, strategy, financing, client, implementation

HDK - Valand – Academy of Art and Design, University of Gothenburg / 2015
Collaboration project on innovation and entrepreneurship with multiple partners.
Role: Strategy for knowledge dissemination and communication efforts

ADA Sweden / 2005–2014
Meeting place for creators in Gothenburg and Region Västra Götaland. Intensive program activities including meeting places, education, and research projects. Strong focus on content and communication to the target audience and developing a digital platform.
Region Västra Götaland, Business Region Göteborg and The Knowledge Foundation behind it. 
Role: Manager & Creative Lead.  Editorial work, communication, trend monitoring, management, implementation, financing, strategy. Budget and personnel. Part of Business Region Göteborg´s management team 2007–2013. Overall responsible for Cultural and Creative Industries within  Business Region Göteborg 2013–2014.

Parallel Urban Analyses, 2005
Urban development project. Six Team worked on a vision, including architects, economists, landscape architects, sociologists, journalists and selected citizens.
Role: Creative Lead, communication.

Steneby Incubator, Stenebyskolan and HDK Steneby, Academy of Design and Crafts, University of Gothenburg, 2003–2005
Sweden's first incubator for artists and creators.
Role: Creative Lead, strategy, project management, concept, content, communication, implementation, financing, budget responsibility, etc.

Common Dilemma, 2001 - 2003
Concept, creative strategy, TV-format.
Role: Co-founder

Master degree in Business Administration Design Management, Stockholm University, Stockholm, Sweden
Design Management, Copenhagen Business School, Copenhagen, Denmark
Political Science, Malmö University, Malmö, Sweden


 

Trust Assignments

Stenebyskolan Foundation, Board Member, 2011–2015
Svensk Form West, Board Member 2006 - 2011  

Others (selected)

Editor for a newsletter about and for the cultural and creative industries in Western Sweden (2007–2014). Editor for the local magazine Ö-posten (2016–2021). Organizer and co-founder of Ö-festen, one of Gothenburg's largest street festivals. Initiated Bygget with the Röhsska Museum (2009). Various freelance assignments mainly in fashion, art, concept, and strategy and trend analysis in Denmark, Sweden and England.